The CFPB has adopted its controversial                                
proposal to publicly                                disclose consumer complaint narratives in                                its Consumer Complaint Database.  Its                                plans for disclosing the narratives are                                set forth in a 
final policy statement.                                  According to the Federal Register document                                announcing the policy statement, the CFPB                                will not disclose any narratives for at                                least 90 days after the statement's                                publication in the Federal Register.  In                                the notice's supplementary information,                                the CFPB states further that it will not                                disclose narratives "until sufficient time                                has elapsed to allow the Bureau to                                adequately complete and assess" various                                actions needed to implement the policy                                statement, such as modifying its website,                                online complaint intake form and company                                web portal.
Consistent with its proposal, the CFPB                                will not publish a complaint narrative                                unless the consumer has given consent by                                checking an opt-in form that the CFPB                                plans to include in the submission phase                                of the complaint process.  A consumer can                                withdraw his or her consent at any time by                                informing the CFPB and the narrative will                                be removed from the database.  (In                                response to a commenter's concern that                                companies might require non-disclosure                                agreements from consumers creating an                                account, the CFPB states that it "would                                likely look disfavorably upon agreements                                that require a consumer to withdraw his or                                her consent to have a narrative published                                as a condition of settlement.")
The policy statement indicates that the                                CFPB "intends to apply to all                                publicly-disclosed narratives a robust                                personal information scrubbing standard                                and methodology" to address the risk of                                re-identification, which is modeled after                                the Health Insurance Portability and                                Accountability Act Safe Harbor Method.                                 The CFPB does plan to disclose 5-digit zip                                codes next to narratives, except were the                                population in the zip code contains fewer                                than 20,000 people.  (In such cases, the                                CFPB plans to disclose the 3-digit zip                                code unless the 3-digit zip code                                population is less than 20,000.)
The CFPB's proposal would have allowed                                companies to submit an unstructured                                narrative response to appear next to the                                consumer's narrative.  In response to                                industry comments that legal, business and                                reputational concerns would limit a                                company's ability to provide meaningful                                public-facing unstructured responses, the                                CFPB will provide companies within the                                company web portal a "set list of                                structured company response options" and a                                company will have the opportunity to                                recommend which option, if any, it would                                like included as a public-facing                                response.  The list is intended to relieve                                companies from having to assess "what                                level of detail will address a complaint                                while protecting confidential                                information."  A company will not be                                required to provide a public-facing                                response, and while the CFPB states that                                it generally plans to adopt a company's                                recommended response, it reserves                                discretion "to assess whether there are                                good-faith bases for the recommendations."
With regard to the timing of posting a                                consumer narrative and a company response,                                the CFPB plans to disclose the narrative                                when the company provides its                                public-facing response, but not later than                                60 days after the complaint is routed to                                the company.  (The CFPB's complaint system                                gives companies 15 days to provide an                                initial response to a complaint and 60                                days to provide a final response.)  This                                timing is intended to guarantee that a                                public-facing response, if provided within                                the 60 day period, will be disclosed                                contemporaneously with the consumer                                narrative.
We share 
industry's                                  disappointment with the CFPB's                                action.  From the time the CFPB 
first announced its                                plan to publicly disclose complaint data,                                we have had concerns about disclosing                                unverified date.  The CFPB's decision to                                disclose consumer narratives only                                exacerbates those concerns.
We take little solace in the CFPB's                                comment in the policy statement's                                supplementary information that this                                concern is sufficiently addressed by its                                disclaimer on the complaint database that                                "we don't verify all the facts alleged in                                these complaints but we take steps to                                confirm a commercial relationship between                                the consumer and company."  We doubt many                                consumers, even if they read the                                disclaimer, will appreciate what that                                means for a complaint's validity and will                                continue to assume that a complaint is                                true because it is being published on a                                government website.  In other words,                                complaints will take on an unwarranted                                level of credibility by virtue of them                                appearing on the CFPB's website.
The CFPB prides itself on being a                                data-driven agency.  Its disclosure of                                consumer narratives is the antithesis of                                being data-driven.  Instead, the CFPB will                                be publishing anecdotes much in the same                                way as an Internet gripe site.
To address industry comments that the                                complaint database should include positive                                feedback in conjunction with complaint                                narratives, the CFPB also issued a 
notice and request for                                  information about "the potential                                sharing of consumer compliments about                                providers of consumer  financial products                                and services and more information about a                                company's complaint handling."  Comments                                on the RFI are due on or before 60 days                                after its publication in the Federal                                Register.  In the RFI, the CFPB describes                                two potential avenues for sharing positive                                feedback: by providing more information                                about a company's complaint handling and                                by collecting and providing consumer                                compliments independent of the complaint                                process.
With regard to complaint handling, the                                CFPB is seeking information on potential                                ways it could "record, calculate,                                standardize, short, share, and visualize                                the data" associated with complaints "in                                ways that reveal positive company                                behavior."  Among the potential metrics                                suggested by the CFPB are total number of                                complaints by product and issue and                                timeliness and speed of responses.  The                                CFPB also seeks comment on adding a                                consumer feedback process to its complaint                                system that would allow a consumer to rate                                a company's handling of his or her                                complaint.
With regard to soliciting, collecting                                and sharing compliments, the CFPB asks for                                comment on expanding its "Tell Your Story"                                feature on its website to share                                compliments and establishing a new                                database to take and publish compliments.
 
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